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KUALA LUMPUR; July 26, 2004

Starbucks Coffee celebrates the opening of 50th store in Malaysia

Damansara Uptown is now the latest home of Starbucks Coffee. Berjaya Starbucks Coffee Company Sdn Bhd announced the opening of the 50th Starbucks Coffee outlet in the vibrant neighborhood of Damansara, a popular residential and commercial district.

Enjoying a great cup of Starbucks coffee in the comforting ‘Third Place’ environment is now more convenient for coffee lovers residing and working in the Damansara Uptown area.

"Our latest outlet in Damansara Uptown will provide the local community a ‘Third Place’, a comfortable space away from home and work. We hope that the local community will enjoy our wonderful selection of handcrafted beverages and the finest coffees such as our promotional coffee, Ethiopia Yergacheffe and Gazebo Blend," said Eric Khoo, executive director of Berjaya Starbucks Coffee Company Sdn Bhd.

To reward customers that have supported Starbucks Coffee throughout the opening of 50 outlets and 5 plus years of operation, a series of activities and promotions are planned to celebrate the opening of its 50th store.

From 28th July to 1st August, only at Starbucks Damansara Uptown every 15th transaction will receive a complimentary RM10 Starbucks Gift Certificate.

Earlier this month, Starbucks Coffee International had entered into an agreement to acquire an equity stake of 49.9% in Berjaya Coffee Company (M) Sdn Bhd. This agreement reinforces partnership between Starbucks Coffee International and Berjaya Group Berhad and will further grow the Starbucks brand in Malaysia.

 

About Berjaya Starbucks Coffee Company

Berjaya Starbucks Coffee Company Sdn Bhd is jointly owned by Starbucks Coffee International and Berjaya Group Berhad. The company operates Starbucks retail locations throughout peninsular Malaysia and is committed to offer the world’s finest coffee while enriching Malaysians’ life one cup at a time.

 

About Starbucks Coffee International

Starbucks Coffee International, Inc. is a wholly owned subsidiary of Starbucks Coffee Company, the leading retailer, roaster and brand of specialty coffee in the world, with more than 8,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim. The company is committed to offering the highest quality coffee and Starbucks Experience and conducting its business in ways that help foster social, environmental and economic benefits for communities in which it does business.

 

About Berjaya Group Berhad

Berjaya Group Berhad is a Malaysian conglomerate with business ventures in consumer marketing, hotel management, property investment and development, financial and healthcare services, gaming and restaurant chains locally and internationally.

Contacts:
Sydney Quays/Loh Foong Yee
Berjaya Starbucks Coffee Company Sdn Bhd
603-21422266
 




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