Starbucks® in Malaysia is operated by Berjaya Starbucks Coffee Company Sdn Bhd., a joint-venture between Starbucks Coffee Company and Berjaya Group Berhad. From our first store opening in Kuala Lumpur on 17 December 1998, we have expanded to Sabah and Sarawak and surpassed the 140 stores milestone in January 2012. Now into our 14th year operation, Starbucks has grown not only to become the favorite coffee place for Malaysians but also a productive member of communities across the country.
Here at Starbucks®, we groom talented partners (employees) with our outstanding training and development programs. Most of our store partners are food service professionals and college students, and what they all have in common is their passion for great coffee and quality customer service, which ultimately helps them bond as a family and build satisfying careers at Starbucks. The commitment of our partners is a major reason why we are recognized as the leading specialty coffee company and the industry benchmark in Malaysia.
In its efforts to adapt as the world rapidly evolves, Starbucks Malaysia introduced the new drive-thru concept stores with consistency in mind. This new platform gives customers the option to enjoy their favourite coffee on the go, or at the store should they prefer to stretch their legs and relax. In Malaysia, Starbucks drive-thru concept stores are located in Johor Bahru, Shah Alam, Cyberjaya, Petronas Kajang along the highway as well as Penang, the northern region of peninsular Malaysia.
Customers love coming back to Starbucks® because they know they will receive friendly, attentive service and quality coffee recommendations. We ensure our baristas are of the most knowledgeable in the coffee industry by providing ongoing learning opportunities through our Coffee Master certification program and the hosting of our Coffee Ambassador Cup. These programs help strengthen our coffee expertise and certified to give talks, seminars and presentations at our stores and other locations upon request. Other initiatives that help promote coffee education include our Coffee of the Week program, Coffee by the Press campaign, beverage customization campaign, coffee seminars and regular launches of new whole bean coffees and beverages.
In Malaysia, we go to great lengths to provide daily inspiration for all our customers one day, one moment, and one cup at a time. We organize exciting events such as Halloween and Holiday parties as well as hold regular new product launches to further strengthen the Starbucks® Experience. Our partners know their regular customers by name, send them birthday greetings, and remember their favorite beverage. For customers who prefer their beverage with a personal touch, we also provide wireless Internet access at all our store nationwide to make visits to Starbucks® a truly relaxing and enjoyable experience.
During major festive seasons such as the Chinese New Year and Hari Raya Aidilfitri, we celebrate with our customers by offering beverages that appeal to the local market. We incorporate elements of these festivals in the way we greet our customers and decorate our stores to lift up the festive spirit.
We constantly seek to surprise and delight our customers with innovative handcrafted beverages and menu items. From exclusive mooncakes made with Starbucks® coffee offered every Mid-Autumn Festival since 2003 to original handcrafted beverages such as the Coffee Jelly Frappuccino®, we continue to offer innovative core and promotional products to engage our customers in new and exciting ways.
Starbucks® introduces new creations such as However-You-Want-It Frappuccino® and the ground breaking Starbucks VIA™ Ready Brew. With its latest addition of the new Starbucks Card, customers are now able to enjoy their cup of coffee with just a swipe at anytime and anywhere.
Berjaya Starbucks Malaysia celebrated its second annual Global Month of Service throughout the month of April last year; a community service programme encoded by Starbucks worldwide, all of which takes place simultaneously within the same month. 27 community service projects were executed in Malaysia nationwide with an accumulation of 8,898 hours.
Starbucks main vision for projects as such is to be a catalyst for positive change by bringing together all its partners and customers to help address local issues through community service and at the same time educating and inspiring society to take action in preserving the environment.
Starbucks® is also very proud to have collaborated with Persatuan Kebajikan HOPE worldwide Kuala Lumpur for the opening of a free pediatric clinic in May 2005. The clinic, on the island of Penang, aims to provide specialist pediatric care to children from urban poor families who would not be able to afford specialized medical consultation and treatment for these children. Consultations are provided pediatricians and child specialists on a voluntary basis, while our partners volunteer their time in the administration and upkeep of the clinic. Starbucks® organizes the Charity Movie Screening and Charity Gold Championship annually to help sustain the costs of running this clinic.
Starbucks® is committed to offering the world’s finest coffee while enriching Malaysian’s lives one cup at a time.